Business Plan

The following should be included in an applicant’s business plan:

Executive Summary

  • Business Concept
  • Current Market Situation
  • Key Success Factors
  • Financial Situation Overview

Vision and Strategy

  • Vision Statement
  • Company Strategy
  • Milestones

Product

  • Product Description
  • Product Production Requirements
  • Plan for Manufacturing Product

Market Analysis

  • Market Summary
  • Market Dynamics
  • Target Market and Customers
  • Customer Characteristics
  • Customer Needs
  • Customer Decision Making Factors

Competitive Analysis

  • Industry Overview and Dynamics
  • Key Competitors
  • Competitive Products
  • Competitive Strengths and Capabilities
  • Competitive Weaknesses
  • Future Competitive Products
  • Opportunity for Your Product To Beat The Competition

Marketing and Sales

  • Marketing Strategy
  • Product Positioning
  • Product Message
  • Sales Tactics
  • Advertising And Promotions

Operations

  • Key Personnel
  • Organizational Structure
  • Legal Representation
  • Types of Insurance

Marketing and Sales

  • Current Source of Funds
  • Assumptions
  • Starting Balance Sheet
  • Profit and Loss Projection
  • Cash Flow Projection
  • Balance Sheet Projection
  • Break-Even Analysis